Apple to Discard Yahoo and Partner with The Weather Channel for Native Weather App

1
685

At the outset of the full launch of iOS 8, we got our hands on a very important piece of news. For iPhone’s built-in weather app, Apple earlier partnered with Yahoo so the latter provides data. However, Apple will do away with Yahoo and strike a partnership with The Weather Channel so iOS 8 users could receive more accurate, updated and detailed weather data.

The-Weather-Channel-1

With the upcoming change in partnership, Apple is discarding 7 year long partnership between Yahoo and Apple for the betterment of iPhone’s native weather app. A post on Re/code discusses how some strange deals behind the curtain are responsible for Apple ditching Yahoo and partnering with The Weather Channel.

According to Kara Swisher’s post on Re/code, Yahoo plays the role of a middleman. The Weather Channel provides data to Yahoo and the Silicon Valley internet giant then provides those data to iPhone’s native weather application. Apple’s move to cut out Yahoo from the picture will pave way for direct communication between Apple and The Weather Channel.

But why suddenly apple felt the need to trump Yahoo?

Swisher delved deep to find the answer. According to her the chief architect behind the Apple and The Weather Channel deal is David Kenny. Kenny was a former board member of Yahoo. After he resigned from Yahoo, he joined The weather Channel as the chief executive officer so he could “essentially shove Yahoo off the key smartphone to be replaced by a new offering that he has been developing since he took over the weather news and information service last year.”

Apple was needed to be convinced so it cuts Yahoo out from the middle and buys services from The Weather Channel directly. To persuade Apple, Weather Channel improved its technologies. The company could supply Apple latest weather information that even Yahoo wasn’t getting. Some of the improved information are weather specification depending on a user’s location, forecast for 9 days instead of 5 and summary of weather conditions.

Was there anything Yahoo could do to prevent the deal from taking place? Yahoo executives believe the company acted late. One of them said, “Yahoo had been renting ocean-front property for years and did not realize the lease was up, and the Weather Channel slipped right in and took it.”

There’s some slight differences between weather data in iOS 7 and iOS 8. The weather app in iOS 7 doesn’t provide the newest weather update. While the app in iOS 7 is showing the temperature in New York City to be 79°C the same app in iOS 8 is showing it 82°C.

The forecasted temperature highs and lows for next few days are also different. The Weather app in iOS 8 lets users scroll down to view forecasts for 9 days. iOS 7 doesn’t provide this facility. Other than that, iOS 8 Weather app shows a text description of a particular day’s weather conditions underneath the extended forecast along with a readout of data including sunrise and sunset timing, possibility of rain, percentage of moisture, wind speed and direction, barometric pressure, ultraviolet index and more.

1 COMMENT

LEAVE A REPLY